Indian eCommerce giant Snapdeal took an astounding move on serving people regarding the demonetization. This online shopping platform launched a new scheme called Cash@Home, now you can save your lots of time by not standing in the ATM queues, you can order Rs 2000 in the Snapdeal mobile application and the respective executive will knock your door to deliver your money, of course, the order limit is Rs 2000.
The process of ordering your money is even quite simple – you need to install the Snapdeal app, and it uses your location data to check if there is cash available in your area. According to Snapdeal, if cash if available, you’ll get a push notification and an SMS notification, taking you to the order page.
However, you have to pay a convenience fee of Rs. 1, through your FreeCharge or debit card. Soon after ordering, a Snapdeal logistics executive arrives at your house with a POS machine, and you can swipe your card and get your cash. As it is mentioned earlier, Rs. 2,000 per day limit on the booking, and you don’t have to order anything else. The service is currently live in parts of Gurugram and Bengaluru, and only works through the app.
The officials of the company stated that this activity of distributing money is just a “goodwill gesture” which they earn through CoDs. In this process, the company can also free up its huge deposits into digital form.
As the offer is valid only to app users, it also helps ensure that people install the app, and keep it on their phones. That being said, for customers who are strapped for cash because of long ATM queues, this offering is a pretty big boon to have available.
Rohit Bansal, co-founder of Snapdeal said:
At Snapdeal, we aim to be the marketplace that seamlessly services every customer need, as the country transitions to a more digitally enabled economy, we’ve launched a series of timely initiatives – from wallet and card on delivery, to extending FreeCharge partnerships to smoothen this transition. The launch of the cash on demand service is intended to further help our consumers tide over any cash crunch that they might face in addressing their daily needs.”
Earlier, Tailmill, a Noida based groceries delivering company partnered with flour seller TWF Flours started to offer home delivery of cash up to Rs. 1000.
Recently a groceries firm Grofers jumped on the bandwagon offering a similar service in partnership with Yes Bank. This was offered to users across Mumbai, Gurugram, and Bengaluru. Though Grofers delivers’ liquid cash, one has to order groceries worth Rs 2,000.
And the prominent Yes Bank stated in its mail:
“Grofers, the on-demand e-commerce mobile and Web application, is opening up a new avenue for people to get cash delivered at home, by partnering with Yes Bank.”
Days back, Ola and Uber also partnered with Yes Bank to set up mobile ATMs.