[VIDEO] Actress Radhika Apte Tackles Pregnancy Bias In Corporate World Via New Ad. ‪#‎BoldIsBeautiful

From a daughter to a mother, a friend to a wife, a colleague to a boss, a woman has many roles to play. Time and again, a woman has been told that she must choose amongst the many paths that are laid before her; that to do justice to one, she must let go of the other. This ad film shows the bold woman’s response to an issue that many Indian women face at their workplace.

Fashion portal Myntra whose earlier ad film dwelt on the ‘social taboo’ of homosexuality, on Friday released another short film highlighting the pregnancy-based discrimination at the workplace.

The film titled ‘The Calling’ for Anouk forms the sequel to the trilogy of films “Bold is Beautiful” that dealt with other social issues such as single parenting, eve-teasing and women’s relationship choices. This new 2-minute film featuring Bollywood actress Radhika Apte brilliantly highlights the people’s prejudice towards working pregnant women.

Watch the Video Here:

This short film is a treat to eyes and a motivation booster for all those pregnant women, who feel inferiority complex at the workplace. The film will also make you reconsider the notion that a woman cannot have a successful career and be a good mother at the same time.

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