There Is No Greater Joy Than Making Your Grandparents’ Dream Come True – British Airways India Contest

The bond between grandparents and their grandchildren seems to be a magical one, and is second only to the parent-child bond. This bond is probably the simplest form of love that exists. Grandparents provide their grandkids with love, have their best interests at heart, and they have always wanted to see their grandkids smile. Their happiness lies in us, our dreams and our well being. All of us have shared, or still share a very special bond with our grandparents.

There Is No Greater Joy Than Making Your Grandparents’ Dream Come True - British Airways India Contest

Hence, the airline, working with BBH London, came up with a very innovative contest called “Wings to a Dream” through which grandchildren could make their grandparent’s dream come true.

As follow-up to its last year’s successful “The Welcome of Home” campaign, British Airways is back asking an emotionally charged question: ‘When was the last time you made your grandparent feel like they were on top of the world?’ To commemorate the arrival of British Airways’ brand new Boeing 787-9 Dreamliner launching on its’ Delhi to London route, the airline launched a special contest called #wingstoadream to invite the grandchildren of India and their grandparent to win a trip to London, flying on British Airways’ latest addition to the fleet.

Watch how two out of many winners, Rachit & Shubham felt when they were told that they will be travelling to London with their grandfathers. The expressions on their faces and the glee when they break the news to their grandfathers are priceless.

Turns out, when you give wings to dreams, they do come true. With this contest, British Airways hopes to give yet another chance to strengthen their family bond and create everlasting memories of enjoying London with British Airways.

In 2013, British Airways launched a video campaign called ‘A Ticket to Visit Mum’, a five-minute video which depicted the feelings of Indian parents who send their children abroad to pursue their dreams and in turn, lead lonely lives. As follow up to “Visit Mum” campaign, the airline, in 2014, launched another emotionally charged film entitled ‘The Welcome of Home’, which shows the story of an Indian woman who lives in Toronto and is preparing to travel home to India to visit her family, specifically her grandmother. This video was posted on a special landing page touting the company’s offerings to its target audience.

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