Yoga Guru, Baba Ramdev’s Patanjali Ayurveda will soon be launching a new range of ‘instant noodles’ next week at a price of Rs 15 which it claims does not have lead or taste enhancer MSG. Ramdev’s ‘Patanjali Noodles’ is a move seen as an attempt to capture the market lost by Maggi.

Nestle’ Maggi noodles, which were market leaders in the category till a few months back had to be taken off the shelves after the Food Safety and Standards Authority of India (FSSAI) found excess lead and taste enhancer MSG despite ‘No MSG’ labelling.

Phrasing the catchline for the noodles as “Jhat pat pakao, aur befikr khao,” which resembles Maggi’s ‘two-minute noodles’ and ‘taste bhi, health bhi’ tag lines, the yoga guru claimed it will have ‘no added MSG (monosodium glutamate) and lead’. The ‘taste-maker’ used in Maggi will be replaced by ‘health-maker’ in Baba Ramdev’s instant noodles.

“Patanjali noodles will hit markets in a week on October 15 and will create a sensation like no other. The noodles will be made from whole wheat flour (atta), not like noodles of other companies which are made up of maida and has only 10 per cent atta,” Ramdev said at a press conference.” He added, “Patanjali noodles will use rice-bran oil and not cheap and inferior palm oil as used by others.”

“We are working on the principles of swadesshi, where we work for the betterment and health of the country,” Ramdev said. He further said, “Our noodles will be available at Rs. 15, whereas other used to sell it for Rs. 25.”