A couple of days after Maggi made a big comeback following the FSSAI ban. Online marketplace Snapdeal on Thursday claimed that it took just 5 minutes for 60,000 welcome kits of Maggi to be sold out on Flash sale as consumers thronged the e-commerce platform to lap up their 2-minute instant noodles.
Earlier this week, Snapdeal had announced that it will sell Nestle’s Maggi via a unique “flash sale model” as the noodles brand made a comeback after a gap of five months. While registrations for Maggi’s welcome kit opened up on November 9, the sale began today on Snapdeal.
The next batch of Maggi WelcomeKits will be on sale from November 16:
Maggi WelcomeKits on Snapdeal contained 12 packs of Maggi, a 2016 Maggi calendar, a Maggi fridge magnet, Maggi post cards and a ‘Welcome Back’ letter from their favourite instant noodles. A new batch of Maggi WelcomeKits will be on sale from November 16.
On June 5, the Food Safety and Standards Authority of India (FSSAI) had ordered a pan-India ban on the company’s noodles on the ground that these were “unsafe and hazardous” for humans due to the presence of lead content beyond permissible limits.
Maggi has been relaunched in 100 towns through 300-odd distributors and is being rolled out in a staggered manner across the country, except in eight states where it is still not allowed.