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Ever wondered how NOKIA (a Multi Billion company) broke down! read full story to know

on 12th 1865, NOKIA was established in Finland; they began their work on IT, communication and consumers electronics manufacturing.

Nokia’s growth

At first, Nokia purchased a company named “MOBIRA.”
In 1982 Nokia manufactured there First car phone (10 kg) named “Nokia Mobira senator.”
In 1984, Nokia manufactured its first transportable phone (5kg) “Nokia Mobira Talkman.

In 1987, Nokia manufactured its lightweight, transportable phone which was a hit ” Nokia Mobira Cityman.”
In 1991, Harri Holkeri PM of Finland became the first man on earth to make a GSM call on a Nokia phone
In 1992, Nokia 1011 was released, the market size of Nokia increased to 10x times
in 1994, Nokia 2100 was a huge hit which made its mark overall in the globe( expected sale 4lakh, whereas 2 million mobiles were soled)
In 1997-98 Nokia acquired 25% of the worlds market share. They began to grow there the market in developing countries like India, China, and Russia.

Nokia’s 1100 and 1110 models made Indian market monopoly to Nokia by acquiring 75% of market share.
In 2008 468.4 million handsets sold by Nokia.

in September 2010 Stephen Elop(“good man with bad thoughts”) became the new CEO of Nokia.
By that time iPhones ios and googles android was on top.
Nokia’s business was affected first in the USA and European market. Then the effect slowly coming to eastern countries like India, China, and Japan.
in India and China’s emerging market, Nokia faced shock from the Motorola and Samsung’s flipflop mobile phone’s which were new to people and sales was on the roar.
Nokia was only concentrating on hardware, but people are attracted towards software advanced devices.
The world of mobiles is running with ios and android where Nokia is not leaving Symbian OS.
Nokia thereafter continuously firing employees in and around Finland.
Nokia new CEO was good by profession but bad through thoughts on Nokia company. He has a plan before joining Nokia to sell Nokia to Microsoft. He executed his plan very easily.
So he planned and took Nokia to join Microsoft but not android of Google and Nokia mobiles with windows OS was a flop idea as Microsoft OS doesn’t have many apps to compete with ios and Android ecosystem.