E-commerce major Flipkart, in its ‘Big Billion Days’ sale, sold 500,000 mobile phone handsets in last 10 hours since sales of mobile phones started at midnight Wednesday, 14th October and 25 items sold per second. Flipkart said it saw a huge surge of interest from tier II cities with Nagpur, Indore, Coimbatore, Vishakhapatnam and Jaipur leading in sales.

“It has been a blockbuster beginning for our mobile category sale. The half a million mobile handsets sale record is truly a testament to the growing demand for smartphones in India,” Mukesh Bansal, Head of Commerce Platform, Flipkart said.

Flipkart sets new records with Big Billion Day Sales:

• This sets a record for the highest number of mobile phones sold in India in a short period of 10 hours in any platform, either online or offline.
• Flipkart ‘Big Billion Days’ also set new benchmarks of 4G adoption in India as 75% of the mobile phones sold during this 10-hour period were 4G phones.

Bengaluru, Delhi and Chennai have emerged as the chart toppers in terms of visits from metro cities, and Ludhiana, Lucknow and Bhopal from the non-metro cities.

The sale that started on October 13 will continue till October 17, with a new category being introduced every day. Day 1 of the sale was on fashion category, day 2 on home appliances, Day 3 on smartphones and mobile accessories. Day 4 and 5 will add electronics and books respectively.

The company employs 33,000 people, has 50 million registered users clocking over 10 million daily visits and enables delivery of over eight million shipments a month.