India’s popular Smartphone maker Micromax, has invested in Gaana, the top online music broadcast and streaming service. The terms of financial details of the transaction were not disclosed.

Under the new partnership, the music streaming app Gaana will be available on all Micromax smartphones, enabling users to seamlessly enjoy music on a mobile. New Micromax smartphone users will also receive free trials to Gaana, allowing unlimited downloads with no advertisements in the songs.

Micromax to pre-install app on its smartphones:

After the trial, users can continue with Gaana to access over 10 million songs with ad supported streaming. Gaana is India’s top online music broadcast service with 20 million active users and over 30 million downloads.

In a statement, Satyan Gajwani, CEO of Times Internet, said that “Gaana is becoming a household brand for music, and in partnership with Micromax, we will strengthen our footprint, helping us reach our goal of 100 million Indian users, listening to millions of songs via Gaana.”

Talking about the strategic investment in Gaana, Rahul Sharma, co-founder, Micromax Informatics Ltd, said, that ” The Micromax device maker has been consistently integrating the best in class services to our smartphones and are trying to build an ecosystem of connected devices in a connected world. India is a music loving country and youth today are hooked on music for at least 2-3 hours a day through their smartphones. Gaana brings the widest selection of songs across genres and we are proud to announce our strategic partnership with them to provide our neo users an uninterrupted access to latest tunes and transcend them into the world of music.”

Micromax has also partnered with Ixigo, MiMedia, and others, to develop strategically relevant deployments of software that leverage its consumer footprint.