If there’s something that 21st century is mad about, other than technology, then that is branding. Yes! despite the high prices of lack in availability people are nonetheless compromising regarding the brand they wear, they run or they use in their daily life.
Prominent brands like Nike, Adidas, BMW and Hyundai are such titles which we often strive to own at least one. Now, what else do we know about the brands we wish to have? other than quality and price there are certain stories behind the name and logo.
Meanwhile, some stories are funny, some are informative and some of them are quite based on the names of their respective owners or founders.
Nike:
a popular company that produces sports clothing and footwear. It was named after the Greek goddess of victory ‘Nike‘. In 1971 designer Carolyn Davidson created the brand logo. The Known arrow “Swoosh” means “sound of cutting air».
Adidas:
This name of this German industrial brand is originated from the name of the founder Adolf Dassler, however, one can guess this easily. As for the logo, the three stripes symbolise movement up the stairs, shamrock and the three continents in which the company is present.
BMW:
Bavarian Motor Works started its operations with aircraft production, now produces high-quality cars, motorcycles and bicycles. The first emblem adopted in 1917, depicted the rotating propeller. However, the logo was too complex and small, in 1920 it was divided into four parts. The silver-white sector in the black steel bezel with alternating sky-blue. Taking into account the fact that the blue and white – the national colours of Bavaria.
Hyundai:
At first, you might think that the symbol of the South Korean carmaker Hyundai – it’s just a letter H. But look carefully, have you noticed a friendly seller, shaking hands with the buyer
Bentley:
The symbol of the British carmaker is a winged letter “B” after the surname of the company founder Walter Owen Bentley. Wings denote the strength, speed and independence. Colours also play an important role lot: green background logo assigned to racing cars, red – sophisticated and black – powerful.
Mercedes:
To celebrate excellence in the water, on land and in the air, the Mercedes logo was made in the form of a three-beam star. After merging with Benz a star was put in the laurel wreath – a symbol of victory. Later, to simplify the logo laurel was replaced with a circle.
Armani:
The Italian company Giorgio Armani SpA produces clothing, accessories and footwear, which are popular all over the world since many years. The inscription on the GA logo can be seen in the background of an eagle. The mighty bird symbolizes as an homage to the United States -‘s largest trading partner.
Vaio:
Vaio – a company, under which the World Sony brand until 2014 produced personal computers. Mark of Visual Audio Intelligence Organiser refers to the wave as a symbol of the analog signal, and the last unit to zero – a digital signal.
LG:
The largest manufacturer of the home appliances LG has its beloved meaning ‘Life Good’. The two-letter symbol is reminiscent of the human face, and the red background colour is associated with love to their customers.
Baskin Robbins:
The prominent Icecream court brand has some informative meaning in its logo, Pink part ‘BR’ make up the number 31 which denotes the number of ice cream flavors available.