Actress Anushka Sharma’s latest movie ‘Phillauri’ is all set to hit the theaters on 24th March 2017. Filmmakers are trying their best for the movie’s marketing. They have come up with a new technique of marketing that no one else has tried.

Yes, the makers have planned something very different and fans are going to have a lovely time.

She will interact with the fans every week, this technique of marketing will not going to happen through Facebook or Twitter, but will happen through WhatsApp.

Yes, you got that right!

Anushka will be calling up fans and this activity would highlight the factor of “Invisibility” because we all know that Anushka is essaying the role of a friendly spirit (Shashi) in the movie.

How will this communication take place?

The actress has registered a personal number but in the name of Shashi and not Anushka. Fans can contact her through WhatsApp video calling, superb idea, isn’t it? Now, you might be eager to get her phone number, isn’t it?

Well, it’s 9867473178.

Yes, you have the chance to not only hear her voice but also see her talking to you on your mobile or desktop screens. But there are some rules you’ve got to follow. The most important, of course, is go wacky.

So, you are supposed to send a bizarre message to Shashi aka Anushka Sharma through text message, video call or an image and give the actor a reason to why she should call you. Her number is 98674 73178.

While talking to the media, Fox Studios’ Chief Marketing Officer, Shikha Kapur, stated,

A celebrity going invisible during a film’s promotion is a first and we would like to continue creating ground-breaking ideas that transcend conventional norms of engagement.

Anushka would be using the same number throughout the campaign so as to interact with fans. Shikha further added,

For ‘Phillauri’, we have created ideas that are experiential in nature and invoke participation from the target audience. What’s up with Shashi is one such idea on Whatsapp where we tap into the reach of the chatting platform in the country (160 million monthly users) and encourage engagement with Shashi in a never been done before manner.

So guys, Anushka will be interacting with her fans as Shashi(as Phillauri character). People can talk to her through messages, video calls, and voice calls. All you need to do is, save this number, add her to your WhatsApp contact list and you are done!

Take a look at Anushka’s tweet for her number:

Have you messaged Shashi 👻, your friendly spirit yet? Activity starts tomorrow! #WhatsUpWithShashi @foxstarhindi @OfficialCSFilms pic.twitter.com/xav00kTWCz

— Anushka Sharma (@AnushkaSharma) February 22, 2017

People actually started messaging her and started tweeting the screenshots of the conversation:

I measged her. but she is not replying. what to do… 🙂

— Nitin Gupta (@NitinGupta1793) February 22, 2017

Done. Cannot resist myself anymore from conversing with a spirit. SHASHI. Yay. ❤👻#Phllauri pic.twitter.com/eIk3bc5xob

— Virushka FC™ (@VirushkaQuotes) February 22, 2017

already Done!!! And Shashi was onlineee few minutes back😝👻 pic.twitter.com/f1RGwhSdbz

— Proud Fangirl ❤ (@Khushali_rk) February 22, 2017

Happy talking, guys.

So, are you all ready for this WhatsApp calling? Let us know your views in our comments section below.