A couple of months after Instagram removed the “likes” feature or like count from posts in Australia, Italy, Brazil, New Zealand, Japan, Canada, and Ireland, the social media platform has announced that they will be removing the like count in the United States too.
In their latest testing phase of the removal of the feature, CEO Adam Mosseri announced that they will be removing like counts in the United States too.
According to reports, Instagram will start its testing phase in the United States by next week.
This is how posts would look like without the like count feature on Instagram.
The test phase will only be tested on a number of users.
Instagram is not the only social media platform that has started the removal of the like counts on its platform.
Facebook, Twitter, and YouTube are also some of the companies that are experimenting with this phase.
The public is not going to see the like counts of someone’s post, but the person who posted is going to see the number of people who liked the post.
The spokesperson of Instagram explained their latest move, in which the company said they want their followers to focus on the things that they share on the platform, not the number of likes that they get after posting.