No one can deny that the job market is bleak for many. Thousands of unemployed graduates spend their days tirelessly filling out application forms, composing cover letters, and trying to think of a creative answer to ‘what would you say your strengths and weaknesses are in the workplace?’

Image Source: mirror.co.uk

This 24-year-old has also found it difficult to gain employment after graduating from the University of Winchester with a first-class degree in media production and has therefore decided to use an unusual method to gain employers attention.

Adam Pacitti, after his several unsuccessful attempts of applying for countless jobs, spent his last £500 on a billboard asking employers to give him a job. The billboard placed in London features a picture of Mr. Pacitti and reads the message: ‘I spent my last £500 on this billboard, please give me a job.’ The billboard also promotes his employadam.com website, which features a video of him talking about his marketing skills in a light-hearted manner.

Image Source: independent.co.uk

What happened thereafter?

The site was flooded by millions of hits from around the globe and Mr. Pacitti found himself at the center of a social media storm.

After his advertisement went viral, Mr. Pacitti received more than 100 job offers and was landed a position with a top media firm. He was employed as a viral video producer for media company KEO.

Delighted with his new employee status, Mr. Pacitti has then used his first pay packet to fund another huge billboard in London, reading: ‘I spent my first wage packet on this billboard. Thank you for helping me.’

Image Source: dailymail.co.uk

Final Words:

Adam managed to do a brilliant job of making lots of noise about himself in a really innovative way – both on and offline. He did something that really made him stand out as potential talent and showed a great initiative in his campaign.

What are you waiting for? Think of any innovative idea for yourself to stand out and land your dream job!