The more likes you have on social media, the more popular you are. But what will happen when major social media platforms such as Facebook or Instagram removes the feature?
Facebook is testing out a new feature, which is hiding likes.
Last week, Facebook announced that they are going to start a test feature in Australia, and in that test, the like count per post will be hidden.
You can still like a post, you can comment, and you can see how many people have engaged in the post, but you cannot see how many people liked the post.
According to Facebook, the beta testing phase will only be done in Australia.
Facebook told the New York Times that they haven’t decided if they want to test the new feature outside Australia.
The spokesperson of Facebook told the New York Times, “We will gather feedback to understand whether this change will improve people’s experiences.”
While explaining the bold move, the spokesperson told the New York Times that they want people to feel comfortable expressing themselves on their social media platform.
Instagram, a social media platform that is owned by Facebook, was the first one to launch the new feature.
Instagram is testing hiding like count from audiences,
as stated in the app: "We want your followers to focus on what you share, not how many likes your posts get" pic.twitter.com/MN7woHowVN
— Jane Manchun Wong (@wongmjane) April 18, 2019
When it was launched on Instagram, many “Influencers” were against it. This was because of the paid promotions they do with companies, no like counts mean the company can’t invest in paid posts on their pages.
Instagram is currently testing the no-like count in Canada, Italy, Japan, New Zealand, Australia, Ireland, and Brazil.
Explaining the bold move, Instagram told its users in the 7 countries, “We want your followers to focus on what you share, not how many likes your posts get.”