A shark cage diving company is currently facing heavy backlash after a great white shark bled to death after getting its head stuck between the bars of a metal cage.

Horrible footage that was taken at the Guadalupe Island, an island located in the north-western Mexican state of Baja California, shows the shark lunging at 4 divers before it begins to bleed profusely.

The incident reportedly happened in October this year.

The shark died after some time, with its lifeless corpse sinking in the water.

In the video, the shark can be seen approaching the cage, which was hanging from the diving boat with at least 4 divers inside it.

The shark swims up to the cage at a fast speed, causing it to get its head caught between the bars.

In order to break free, the great white shark can be seen thrashing against the metal wires to break free.

Blood can be seen coming out from the gills of the shark as it tried to set itself free from the metal cage.

According to local news agencies, the shark was caught in the bars for at least 25 minutes.

It is reported that nobody did anything to help the creature.

Nautilus Dive Adventures, the company that provides the diving cages, released a statement about the incident.

The statement that they posted on Facebook said, “’There was an incident with a great white shark repeatedly charging one of our cages at Guadalupe Island in October towards the end of our 2019 season.  We were horrified, very sad, upset and worried for both the shark and our divers. We stage approximately 50,000 white shark dives every year and have been running these trips since 2003.”

The statement added, “Our cages are in full compliance with all Mexican Regulations. When the incident happened, we immediately notified the authorities, sent them video of the event and launched an immediate review and root cause analysis.”

The statement continued, “There are more sharks than ever before at Guadalupe including a large number of juveniles. Our cages are being modified to do our best to prevent this from ever happening again.”

The incident took place on October 9, 2019.

Arturo Islas Allende, an animal rights activist, slammed the company that provides the cages.

Arturo said the company did not comply with safety standards and said that the bards of the cage should have been built closer together so no animal could fir in it.

The Great White Shark is listed in the vulnerable list of the IUCN Red List of Threatened Species.