Reliance Jio has brought to the telecom market in India can be seen by observing how network providers are cutting their rates to match theirs, every single day. The telecom sector in India is currently undergoing a revolutionary change. This is a never ending battle because other operators are trying their best to stay ahead in the race.

Now, joining the bandwagon is Anil Ambani’s telecom giant, Reliance Communications. Wishing its customer a Happy Holi, the company recently launched two new 4G data plans that are sure to pump up the joy of Holi.

The Joy of Holi:

To better compete with the major telcos, Reliance Communications (RCOM) on Friday announced that it will offer 1GB data to new 4G customers for Rs 49 and 3GB for Rs 149, along with unlimited local and STD calls within its network. The plan comes under ‘Joy of Holi’ and a validity of  28-day.

RCom has also announced variants of the plan for its 3G and 2G customers, including unlimited 3G data access for Rs 99 and unlimited 2G data access for Rs 49.  ‘Joy of Holi’ offer with 28-days validity, with the second one offering free unlimited local and STD calls within its network.

“With this launch, all new 4G customers of Reliance Communications will get… 1GB of data access offered at just Rs 49 while 3GB of data access can be availed for only Rs 149, along with free and unlimited on-net local and STD calls, valid for 28 days,” a company release said.

In addition, new 2G customers in Haryana, Uttar Pradesh Andhra Pradesh, Gujarat, Maharashtra, Kerala, Karnataka, Tamil Nadu and Chennai will be offered unlimited 2G data access for only Rs 49 with an in-built talk time of Rs 20 and call charges at 25 paise per minute, valid for 28 days, it added.

“We still see immense potential in the 3G and 2G markets, which boast of 750 million smartphones and data-ready feature phones. We have, therefore, customized special offerings in this space as well, with segmented and value-creating propositions,” said Gurdeep Singh, co-CEO, Reliance Communications, and CEO of RCom’s Consumer Business.

The offers come at a time when the Indian telecom service providers are rolling out attractive packages to woo and retain consumers in the aftermath of Reliance Jio’s aggressive pricing plan. Meanwhile, the new market leader Reliance Jio is offering a portable wifi device called JioFi for ₹1,990 to users who have 2G or 3G phones.