Samsung’s much-anticipated “Unpacked 2017” event started yesterday and it was little surprise that the Korean tech titan finally unveiled the latest version of its flagship Galaxy smartphone series S8 and S8 Plus.

Samsung Galaxy S8 is poised to be one of the biggest phones of 2017. On 29th March, the Samsung company gave its first look at what its vision for the future of smartphones will be. But at the close of Samsung’s Galaxy Unpacked event held Wednesday in New York City, the Samsung may have a cult situation on its hands.

Yes, something happened really odd in the event which surprised everyone as the tech giant had its employees stand up, smartphones raised to the sky, and march out of the auditorium.

It was, in a word, odd.

A powerful statement, I guess, if you’re moved by tech employees rising up to shill smartphones.

And suddenly people at the end of every aisle stood up holding a Samsung Galaxy S8. #Unpacked2017 pic.twitter.com/H5WposM2z0

— Lance Ulanoff (@LanceUlanoff) March 29, 2017

LOL what was that ending @Samsung #Unpacked2017

— Dallas 🖤 (@dallasrgordon) March 29, 2017

 What do you say about this? Were you surprised by their cult move? Let us know your views in the comments section below.