This was the first advertisement in the country that shows a lesbian couple who are preparing to meet the parents the evening. The video shows the live-in relationship between the both, flirting and the dress up for the day also the love and affection between the both. It also shows their chatting about their expectations for the upcoming event of the day.
Titled ‘The Visit‘, the ad for a fashion portal’s ethnic wear collection has got over 2 lakh hits on YouTube over 10 days.
“We tried to avoid the stereotypes associated with gay people. There was no one woman looking more masculine or feminine in the film. We tried to give it a candid feel like it is any other couple being apprehensive about meeting the parents,” says Avishek Ghosh, co-partner of Hectic Content, the production house that made the film conceptualized by ad agency Ogilvy & Mather, Bangalore.
“The ad has got 3 million views across social media like Facebook, YouTube etc,” says Manish Aggarwal, VP (marketing) at Myntra Fashion which is promoting the ad. The video has grossed over 7 Lakh views on Youtube.
Its good to see India is welcoming such homesexual acts which used to be a big Taboo in the country. Let us know what do you think about the ad in your comments below.