Farah Khan‘s Happy New Year starring Shah Rukh Khan, Deepika Padukone, Abhishek Bachchan, Sonu Sood, Boman Irani and Vivaan Shah, is going to launch the movie trailer on August 14th. Fortunately,the day of the launch, is not far away. Now that we have two more days of waiting, we might as well give some thought to other elements of the movie.

Movie Makers of ‘Happy New Year’ have adopted an unusual way to reach out to a bigger audience. Since the competition is high at the box office, filmmakers are coming up with unique ideas to promote their films and reach out to a mass audience.

For the first time an Indian film will send its trailer via WhatsApp to the users of the application.

To get trailer directly to your mobile :

• Simply give a missed call or drop in a WhatsApp message at +91 9819020202

The instant messaging mobile app has even removed the restriction to send the broadcast message to more than 250 people, in order to help the trailer release.

Happy New Year is a rollicking,colourful, witty, action-packed musical bonanza.