There is no denying the fact that the sale of any product largely depends on how it’s advertised. Eye-catching advertising is a must when you’re trying to capture the attention of people during today’s digital 140 characters or less attention span world. We’ve pulled together some of the most creative advertising executions ever.

The ads alone aren’t anything special. What makes them brilliant is how they incorporate their surroundings to drive the message home. The tactics that these creative teams used to deliver their messages is so appreciable. Let’s take a look at 15 brilliant advertisements which are placed so cleverly that people just can’t ignore them.

1. Don’t doubt on its worthiness

2. Just Brilliant!

3. Nestle KitKat – have a break

4. The milk actually seems to have power

5. It will surely catch the attention of dog lovers

6. See both sides of the story

7. Clever use of a lift door

8. Seems to build strong teeth

9. Never saw a better ad for air pollution

10. Save Paper: The world is indeed running out of it

11. Who can fail to notice the ad if placed such cleverly

12. This one is epic

13.  The best fitness company ad you would have ever seen

14. Clever use of a pole to convey the consumers to go for low-fat products.

15. Ikea ad on an apartment building