Without any doubt, since the launch of Jio, the company maintains its position as the top telecom operator in India with respect to affordability of data consumption, the other companies have been coming up with new plans and offers to match Jio’s prices and bundled data. But, state-run Bharat Sanchar Nigam Limited (BSNL) now seems to be targeting a different set of subscribers, who prefer to send SMS messages. The telco has upgraded select plans to provide a plan of 100 SMS messages to the subscribers per day. Please note that this SMS benefit is currently only available for all postpaid subscribers of the company and not prepaid users.

BSNL has reworked its postpaid plans by offering more SMS benefits to all of its users. All the postpaid plans priced at higher than Rs. 399 will now provide at least 100 SMS messages per day, Telecom Talk reports. But, for the plans of value less than Rs. 399, BSNL will provide a total of 100 SMS messages for the entire available validity period. This move by BSNL is meant to counter rivals such as Jio, Airtel, Vodafone, and Idea, as they all offer similar offers in most of their plans. Earlier, BSNL did not offer any of the 100 SMS messages per day offer even on its most premium postpaid packs.

It is worth noting about the change in new BSNL postpaid plans are as of now available only in Chennai and Tamil Nadu telecom circles. These changes as per the report became active starting August 1 and we can expect the telco company to launch similar features pan-India soon.

BSNL has been making several changes to its all of its postpaid plans in the last few months. In the last month of June, the telcom company had revised all of its postpaid plans to offer unlimited data benefits to the subscribers. BSNL had recently announced that all postpaid plans and data add-on plans would provide its customers unlimited data from July 1.

Its better to recall that BSNL’s postpaid plans start from at least Rs. 99 and go up as high as Rs. 1,525. While the lowest Rs. 99 plan only offers 500MB of data for one month, the highest Rs. 1,525 plan offers unlimited data with no FUP restriction. When compared, the boss company, Reliance Jio currently only offers one postpaid plan in India priced at Rs. 199, and it is valid for a standard bill cycle. It allows users a total of 25GB 4G data, free unlimited voice calls, 100 SMS messages per day, and complimentary access to Jio’s entire suite of apps.

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