Hyderabad: Sharat Chandra Reddy, a young and enthusiastic entrepreneur wants to bring a sea of change in much neglected dairy sector. The main aim is to develop current dairy sector into providing products full of nutritious and healthy factors. Keeping his target in mind he started working to build a company and just within a span of four years he was able to start on his own a company, named Kiaro, to be able to produce nutritious and healthy milk and milk related products for general public consumption.

To begin with he started a small dairy farm, and then he made the company to product quality products under the flagship brand Kiaro about 18 months ago and now the brand is available in four cities. The startup conveys a serious message to usher for a change in these days of unorganised, unhygienic, labour-intensive and low returns based.

“Most of the dairy farmers today are not only dairy farmers but are agri-based farmers and this makes the dairy sector to be more labour intensive than capital intensive. Cows are bought only for milking purpose and are sold off in summer, thus making the whole procedure of milking cows very inconsistent and unhygienic. While on the one hand, the per capita consumption is increasing by about 8 to 9 per cent in India annually, the farmer productivity has not improved much in the last 10-15 years. Keeping all this in mind, we started Kiaro to provide hygienic milk to consumers but also to improve the living standards of farmers,” says the company Kiaro Proprietor Gattu.

The procedure to produce quality products from milk is very simple for the start-up company named Kiaro. Firstly, it procures maize crop from local agriculture farmers in an early phase which in turn helps them earn more and this crop is highly nutritious for cows as feed too then which helps the cows to produce more nutricious milk. And apart from this activity, the brand Kiaro has partnered with four large dairy farms that own more than 500 cows and they use mechanical machines to milk the cows in automated manner. As soon as they are milked, the milk is sent for testing to check for antibiotics and hormonees and then kept in cold storage trucks which are owned by brand Kiaro, thus helping retain milk’s natural nutrients.

Kiaro brand has two variants in milk category – direct farm fresh milk and low fat milk – and along with that it also produces curd, paneer, smoothies, yogurt and milk chocolate. “All these products will be launched in the next few months and all of them very different and more nutritious from the products that are available in the market. In our yogurt and smoothies we add real fruits unlike flavoured ones available in the market,” Gattu says.

With almost 4,000 deliveries in Hyderabad and Bengaluru and a presence in 250 retail stores, Kiaro now has plans to focus more on the retail segment to further grow its brand. In the next coming one year it plans to get into 500 retail stores in Hyderabad, Bengaluru, Pune and Mumbai.