On Facebook, people just go with the flow without knowing the actual reason behind it. Most of the people who changed their profile pictures to support ‪#‎DigitalIndia‬ actually don’t know what they are supporting for just like changing profile pictures with gay pride colours without knowing it. Before you change your Facebook Profile Picture remember these things:

1. Facebook is using it as marketing of Internet.org

For Facebook, supporting ‘Digital India’ directly translates to a marketing of Internet.org in the country. You might be updating your profile pic to (look cool) show your support towards Digital India, Facebook is counting it as a support for Internet.org!

In a response to DoT, Facebook just announced that 17 million people have supported the Internet.org service. The company has published all comments received (dropbox link) through which facebook is trying to prove that Indians are in support with Internet.org

2. What Really Happens When You Change Your FB Profile Pic?

Look at the source code the profile pic is NOT for the support of Digital India, but for Facebook’s Internet.org initiative.

http://t.co/k1hdjMgQqG DP- This is what shows up when you visit page I support Digital India https://t.co/RZrRgs3JCI pic.twitter.com/GxmrZnvVCb

— Reddit India (@redditindia) September 28, 2015

It’s a submission system from facebook. Your details will be submitted to Indian govt. as a list of people who supports Digital India, which means who supports ‪#‎Freebasics‬ or is against ‪#‎NetNeutrality‬.

3. Supporting Digital India means supporting Anti-Net Neutrality

Internet.org will only provide free access to facebook and some other partner websites (Samsung, Ericsson, MediaTek, Opera Software, Nokia and Qualcomm). These few websites including Facebook don’t make the internet, it’s nowhere close to the real internet. What this will do is tamper with the Net Neutrality which defends the whole idea behind the internet, which should be open.

4. It might kill future Innovations

Internet.org will help big companies to keep getting bigger, small ones with better ideas and innovation won’t even stand a chance, because they can’t buy their way into this ‘pseudo-internet’ that people are enjoying for free. In short, it might kill future innovations like the ‘next Facebook’.

Watch Video : Narendra Modi Gets emotional during Facebook meet

5. For Facebook, this is business as usual

For Facebook, this is business as usual. Nothing less / nothing more. So think twice before changing your profile pic – it amounts to supporting Facebook’s initiatives and in the process, stifling innovation in the country and nothing else.

Holy contradictions, Batman!! Whatever you do good or bad, people have something negative to say..! We are NOT against #DigitalIndia campaign, but we just let everyone know what all the things which went around the web. So, remember these things before you change your Facebook Profile Picture with tricolour to support Digital India.