Since joining the Twitter in December 2015, Mumbai Police has been steadily winning Twitter with its witty tweets. Over the last months, they have tweeted public service messages on issues such as cyber stalking, traffic safety and an anti-drugs campaign, but with a dose of humour. The tweets make clever use of puns, hashtags, as well as memes like ‘Be Like Bill’ to get attention.

An online stranger can be a potential real life danger #CyberSafetyWeek pic.twitter.com/oWu4lfgOwf

— Mumbai Police (@MumbaiPolice) January 19, 2016

Your creepy comments on her photo will get you a long date with us. #CyberSafetyWeek

— CP Mumbai Police (@CPMumbaiPolice) January 19, 2016

Road safety is a state of mind, accident is an absence of mind #TrafficMantraIn140 @SamiirArya

— CP Mumbai Police (@CPMumbaiPolice) January 20, 2016

It is always better to say ‘I am fine’ rather than ‘I am FINED’. #TrafficAwarenessWeek

— Mumbai Police (@MumbaiPolice) January 11, 2016

And today morning they tweeted about something very important. In wake of growing use of drugs including marijuana, cocaine and heroin to name a few, Mumbai Police has organized a campaign #HoshMeAao on ‘Twitter’ to put a full stop on such activity in the state. Giving its new definition to LSD as ‘Let’s Stop Drugs,’ Mumbai police are on a mission to bring awareness among the people through their ongoing campaign #HoshMeinAao.

Let’s Stop Drugs. #HoshMeinAao pic.twitter.com/KEL13x1KVi

— Mumbai Police (@MumbaiPolice) January 27, 2016

And this tweet is drawing attention both for the way it is worded and the hashtag it uses. #HoshMeinAao.

If you roll, we will weed you out. #HoshMeinAao

— CP Mumbai Police (@CPMumbaiPolice) January 27, 2016

Not only did this tweet serve a purpose, but also managed to get Mumbai Police a big fan following for their cool tweets. Their tweet is going that viral that Twitter actually exploded with weed puns.

Don’t even think about scoring weed now! Mumbai Police aa reli hai…#HoshMeinAao pic.twitter.com/DcGp3GbgUd

— Kutta Kahi Ka (@BhayanakPuppy) January 27, 2016

Way above ordinary #socialmedia. Who would have thought generating awareness can be #SoCool! #HoshMeinAao https://t.co/4owiJQtyGP

— Nandini Datta Roy (@Dumbledoo) January 27, 2016

Mumbai Police has the coolest social media team! I am a fan! https://t.co/LMg81T0lVN

— Namya Sinha (@Namyasinha) January 27, 2016

Mumbai Police is so Punny! https://t.co/jBgQcFMlSV

— Rashi Kakkar (@rashi_kakkar) January 27, 2016

@CPMumbaiPolice Cops with a sense of humour. Refreshing!

— Bharathi Pradhan (@editorbharathi) January 27, 2016

@CPMumbaiPolice @Kavitamajumdar You guys are “on a roll” with all these puns. Is there a resident writer ?

— Sonia Chopra (@SoniaChopra28) January 27, 2016

That Mumbai Police weed tweet is being passed around the TL like a joint.

— Praveen (@Pravmaga) January 27, 2016

Definitely, the effort is commendable!