Flipkart is one of the biggest E-commerce site and well known to everyone who purchase online products. E-commerce sites have come under the scanner many times for their predatory pricing policies. Often, while browsing through Flipkart, Amazon or Snapdeal, you come across these heavy discounts on products that you just cannot ignore. However, a Flipkart customer has brought to light that as lucrative these offers might look, they are manipulated and fake discounts. Facebook user Mani Shankar Sen showcased an example of just how the ecommerce site intentionally increases the price of products to create the fake illusion of massive discounts. Flipkart has gotten into trouble on a lot of things, but this time sending off a mass email apology like the one after the Big Billion Sale isn’t going to cut it.
A picture of a sandal has been going viral and had been posted by one customer named Mani Shankar sen on Flipkart’s official facebook page. Flipkart was selling a sandal at Rs 399 after marking it at a 50% discount on it’s original price of Rs 799. Sounds like a great deal, right? Not until you zoom in. Extremely sloppy photoshop shows the sandal’s original price at Rs 399.
Another user Sarthak Sekhar shared a similar screenshot, where Formujet Inkjet Ink 200ml bottle had an MRP of Rs 1,100 on Flipkart. The real price of the ink bottle was only Rs 300 and was clearly printed on the bottle displayed on the site.
Dear Flipkart Team… Whenever we think of online shopping, we definitely check your site first for the product availability. You have built huge brand value in India. But these incidents damage customers’ trust factor, as well as your brand value. Please see the picture attached…
In response, Flipkart said: “Sorry about this Mani. Checking on this… will have this rectified at the earliest.”
However, the poster boy of Indian e-commerce received a lot of flak from users, who wrote comments like:
Yash Chaudhari: What more we can expect from #Flipkart, due to this they are #Giant in Indian eCommerce business.
Shivakiran Boppana: What will u rectify… will you now add 799 tag to this….. LOL
Amit Sharma: This is not about One product many product are listed like this, even same product with different MRPs and selling price
Interestingly, one Facebook user posted in comments:
All they did now is they Photoshopped the image and removed the MRP, while keeping the same 50% off ‘fake’ offer.
The product listing page has since been removed by Flipkart from its website.
There are few more discounts offered by flipkart which are mind blowing, there are the screenshots posted by Sunil on twitter.
Tell us what you think about this goof up from Flipkart.