Ringing Bells Freedom 251 smartphone has set the mobile phone industry on fire with its eyeball grabbing price of just Rs 251. The company claimed to have received 30,000 confirmed orders and over 6 lakh hits per second on its website on the first day. Noida-based Ringing Bells started pre-booking of the device at 6 am on Thursday and stopped by mid-day after its servers crashed due to what it said was an “overwhelming” response.

Talking to NDTV’s Rajiv Makhni, Ringing Bells President Ashok Chadha stated that “the number of hits was as much as 6 lakh per second, which was more than the payment processor or server could handle. Despite this incredible number of visitors, Goel said only that over 30,000 units have been sold, less than what many other brands have been claiming to sell ‘within seconds’ despite much higher price tags”.

The expectedly lower sale numbers could be attributed to the website crash; the company’s servers couldn’t survive 6 lakh hits per second. If someone who has pre-ordered a phone and seeks a refund before the handset is shipped can get their money back any time before June.

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Ringing Bells had also offered the cheapest 4G smartphone last month, priced at Rs 2,999, deliveries of which will begin by February 25.