Google is now Alphabet. Temporary Holding Company Number Two is now Google. And “don’t be evil” is now one step closer to being a thing of the past.

The Silicon Valley tech firm’s transformation into a better functioning giant under the Alphabet Inc. banner is finally complete, and the official launch was made on Friday, Oct.2.The new parent company made its code of conduct public with some notable differences in the directions set for the group.

Google’s previous code of conduct included pretty quirky wording that appealed to its employees, such as the catchy motto “Don’t be evil,” a line that was incorporated in the company’s public listing back in 2004. And now, Alphabet decided to keep the slogan as “[You] should do the right thing – follow the law, act honourably, and treat each other with respect,” is the new advice Alphabet has worded in the staff’s the code of conduct.

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That means that Google’s own companies, including YouTube and Android, are still run with a code of conduct that includes the command “don’t be evil” (as well as the less well-known statement that “we like cats, but we’re a dog company”), while the companies that sit directly under Alphabet aren’t.

It isn’t the first time Google has downgraded “don’t be evil” in its internal communications. In 2009, the company quietly dropped the line from “motto” to “mantra”, as part of a rebranding of its corporate PR – a far cry from the early noughties, where the phrase had even been included in the company’s 2004 initial public offering.