Myntra is a well known online fashion store app. After going a year on only app now is re-launching the desktop website on June 1st. Since last year, the store has provided only app services which are been eCommerce giant took this decision to manifold growth in traffic from smartphones.

The company took this decision based on the customers feedback and added a new category like Home furnishing and Jewellery. By now Myntra app is loved by most fashion lovers with its collection.

“The premises of going on an app only strategy were based on mobiles being personal devices that enable a tailored experience unlike desktops and that mobiles are the future of computing devices,” Myntra CEO Ananth Narayanan said
Narayanan said keeping in mind the women customers particularly, want to have this option for shopping through channels.

“Despite the many clear positives, we have decided to revisit our decision. The biggest reason is that the feedback from consumers, especially women,” he said.

“In addition, as we enter the next phase of our rapid growth, we’re launching home furnishing and jewelry where viewing intricate patterns lead to better purchase decisions,” he said.

“At Myntra, we’ve always believed in taking bold calls and pushing innovation forward. We tried to do this last year because we thought we can offer consumers a much better experience on the mobile. While that is still true that the mobile experience is far superior to the web, we have recognized that some consumers still want the option to shop on the web and we’re humble enough to listen to our customers,” Narayanan said.